Artist Reverses The Genders In Vintage Ads To Showcase How Sexist They Truly Are

When people talk about the “good old days,” I’m not always sure what days they’re talking about. Sure, life seemed much simpler in the past, but, there were decades upon decades in which women were not granted the same rights or respect in society that men were. While us women still fight today to have equal pay, equal rights, and equal say in the world—it sure as hell is better for us today than it was back then. And, if you don’t believe me, just take a look at this incredible photo series by 31-year-old Eli Rezkallah. 

Rezkallah is a visual storyteller and photographer that has some incredible work on his social media accounts and website. In many of his pieces, Rezkallah calls out specific atrocities in society. In a specific photo series titled “In a Parallel Universe,” Rezkallah used men and women in reverse gender roles for old, vintage advertisements to showcase just how truly sexist times were back then.

From cooking and cleaning… 

To clothing… 

And, even household decor.

Obviously, it’s clear that some (nope, all) of these ads are misogynistic.

When speaking to BuzzFeed, Rezkallah said:

I hope that people who are stuck in stereotypical gender roles imposed by patriarchal societies will be able to visually see the cracks in the limitation that those roles carry through this project.

What do you think of this project?